Roaring Lion Energy Review

I was recently contacted by the Roaring Lion energy drink company and they requested that I post their press release about their new website on mine. I agreed, but on the condition that they sent me some of their products to review. I've heard of Roaring Lion before, but never tried it since where I live is pretty much dry as far as new energy drinks are concerned these days. When I think of lions, I think of my girlfriend's cat who always attacks my arms and also likes to spill my drinks (including energy drinks) probably just to see my reaction. Anyway, I was very excited to try this drink out since I'd never had it and I haven't had a new energy drink in a while. This is my first official review of 2013, it's crazy that I started this site back in 2010 and am still doing it but I will undoubtedly continue this for many years to come. Let's see if this drink can claim the title of "king of the energy drink jungle"..or something.

The Can:
As I've probably stated in about 30 other energy drink reviews my favorite color is blue, so it's no surprise that I like the color of this can. It's certainly not similar to an energy drink such as Monster or Rockstar in appearance, it has a unique and fairly simplistic appearance but it looks good. There's really not much to the can but it doesn't look too bad and I wouldn't not drink just because of the can if I saw. The main colors of the can are blue, yellow, white and red. It could potentially be kind of cliche if they went overboard with the "lion" theme, so I'm glad they didn't.

The Taste:
Something tells me that this drink is not made with real lions, so I didn't quite know what to expect. Upon cracking it open it smelled just like an energy drink would. It kind of tastes like a stereotypical energy drink would but with more of a bite to it. It's pretty much the same as Red Bull taste-wise, which didn't really surprise me but nonetheless the flavor is great and I find it extremely easy to drink.

The Buzz:
Believe it or not, I don't think this drink contains Taurine. I'm sure I've had other energy drinks like that, but almost everytime I look at the ingredients on an energy drink I see Taurine. Then again, this drink may contain Taurine but it's just not listed. It contains 152 mg. of caffeine per can, not a huge number but still a good one. It also contains the usual assortment of glucoronolactone and B Vitamins. Above the nutrition facts box is a bunch of claims about what this drink does. I can definitely say that this drink works, I've already had 3 cans on a few different occasions and it definitely works. The buzz lasts for quite some time and I definitely didn't crash, as usual. I can definitely say I was satisfied, and definitely didn't morph into a creature of the jungle or anything of that nature.

Overall I was satisfied with Roaring Lion and would recommend it if you saw it somewhere. It is similar to Red Bull, but has it's own identity and is probably cheaper. I like it, and would totally pick it up on my own if it were sold around me.

Roaring Lion Announces Launch of New Website

Roaring Lion energy drink is proud to announce the launch of their new website www.RoaringLion.com. The site will serve as a hub for fans, consumers & beverage industry professionals to learn about, engage, and interact with the Roaring Lion brand.

FOR IMMEDIATE RELEASE

 

PRLog (Press Release) - Jan. 8, 2013 - LOS ANGELES - Roaring Lion energy drink is proud to announce the launch of their new website, www.RoaringLion.com. The new site will serve as a hub for fans, consumers & beverage industry professionals to learn about, engage, and interact with the Roaring Lion brand. This much anticipated update solidifies the company’s larger evolution from offering an innovative trade product for the Bar & Nightclub Industry (Roaring Lion introduced the first ‘bag-in-box’ energy drink in 2001 and is currently the second-most poured energy drink in the US) to becoming a consumer brand that is poised to pounce on the “off-premise” market (convenience & grocery stores) with their cans & resealable bottles.

“We could not be more excited for the launch of RoaringLion.com. We have been working hard to continue developing & growing an exciting consumer brand and the new site is an significant milestone of our efforts. I think that fans will be thrilled with the new look and be amazed by the wealth of content & media, useful information, and unique ways to engage with other fans and the brand,” remarked Brian Boate, Brand Manager for Roaring Lion.

The new website is centered around a completely rebranded feel & immersive user experience which ups the ante from the previous company site in terms of content & interactivity. Fans are able to connect with Roaring Lion’s “Pride” of athletes, bands, “Students Brand Managers” (college students) & “Consumer Educators” (brand ambassadors), as well as learn what is going on in their part of “The Lionation”, or challenge their friends to complete dares using the “Lion’s Challenge” Facebook application. Fans can also shop for products online, as well as get a glimpse into the history of the company & brand on the “Heritage” page.

UNIQUE FUNCTIONALITY

Roaring Lion is not abandoning their Bar & Nightclub roots, however, and the site continues to position their products as excellent mixers for cocktails and other libations. On a page playfully called, “Dipsomania” - a reference to an 18th century medical condition associated with an uncontrollable craving for alcohol - users are able to find the perfect drink recommendation to satisfy their cravings for any occasion and on any budget. As a part of ‘Dipsomania’, the ‘Remix’ page then gives users the chance to learn classic or specialty cocktails from professional bartenders and provides an opportunity for them to submit & share their own creations and learn about new mixes created by fans around the world.

“Ever wanted to Challenge Yourself or your Friends to do something Awesome...or incredibly stupid?” The “Lion’s Challenge” application is a social media platform which allows users to challenge themselves or friends to attempt a dare of their choice, then upload the attempt to the application. Once uploaded, the Challenges can be viewed, shared, commented & voted on and Roaring Lion hosts several competitions each year. The Facebook app is available at http://apps.facebook.com/lionschallenge.