Red Bull The Red Edition Energy Drink Review

Name: Red Bull: The Red Edition

Size: 8.4 fl. oz.

Caffeine content: 80 mg. per can

Energy blend: Caffeine, Taurine, B Vitamins

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Red Bull is probably the best-known energy drink that there is. According to the always-reliable Wikipedia, it was created in 1987, and had sold 5.4 billion cans as of 2013. Red Bull's original drink is an essential drink to try if you like energy drinks, but if you're like me, you may find that it's pretty expensive and that there are better, cheaper, and larger-sized alternatives if you like the way that it tastes. In 2013, Red Bull decided to expand their line of energy drinks, with The Red Edition joining their Blue and Silver editions as new Red Bull flavors. Red Bull could have made some new drinks a long time ago, but in any case, it's definitely interesting to see if their new drinks are worth trying or if they're just random expansions to an already well-established energy drink brand.

Can/Design:

 
The Red Edition's can is appropriately red, and while looking different, still kind of fits in with the design of Red Bull's original drink. The design is pretty minimalistic, and doesn't really shock or do anything extremely interesting in the way that it looks. Unlike the original Red Bull, The Red Edition is (currently) only available in 8.4 fl. oz. cans, which definitely makes for less design-space. Still, it contains all of the information that one would hope to find on a can of Red Bull, and probably isn't going to stop anyone that's interested in trying this from buying it.

Taste:

The original Red Bull has a hard-to-describe taste. In fact, when you drink a lot of energy drinks, you may say, "This one tastes like Red Bull!" without really being able to describe what Red Bull tastes like. The Red Edition is supposed to be cranberry-flavored, which is an interesting choice over strawberry, cherry, or something else that would be a little more predictable. The Red Edition's cranberry flavor is as pronounced as actual cranberry juice in how strong it tastes, although it doesn't taste like straight-up cranberry juice. It has a similar tartness to it that a regular Red Bull does, and in my opinion, tasted a little better than it's design led me to believe that it would. I would drink a 16 oz. energy drink of this, and definitely recommend it if you like the taste of cranberries. Otherwise, you'll probably hate this drink more than I hated paying the amount that I did for it.

Energy:

The Red Edition has the same caffeine content and energy blend as a regular Red Bull. So, if you define an energy drink by its energy, you literally are drinking "The Red Edition" of normal Red Bull. Several energy drinks, primarily older ones, advertise "Double the Energy!", which means that they probably contain 160 mg. of caffeine- 2x Red Bull's 80 mg. of caffeine. 80 mg. isn't very much, and I wouldn't anticipate feeling much energy from this if you drink Monster, Rockstar, or NOS on a regular basis. If you were to drink a couple of these back-to-back, the energy would be more substantial. However, while not completely ineffective, The Red Edition's energy isn't anything to brag or get excited about. Then again, if you've had Red Bull, you probably already knew that.

The Red Edition is worth trying if you'd like to try one of Red Bull's newer drinks. It looks pretty good, tastes pretty good, and can be found just about anywhere. It doesn't offer a lot of energy, but for some reason, I don't think that's what most people expect from 8 oz. Red Bull cans anyway.